Business uses and advantages of a mail server SMS gateway

The information in this article applies to:

GFI FAXmaker for Exchange 10
GFI FAXmaker for Networks 11

Article ID: KBID001685

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Short message service, known as SMS and used mainly in Europe and Asia, has become an extremely popular way of sending personal messages. However, SMS also has several applications in the corporate environment:

To notify roaming employees, such as sales people or technicians on the road, of any updates or messages
To issue immediate alerts about emergencies and critical situations, for example, to alert a network administrator as soon as the Internet link is down
To send important information to key customers or suppliers, thereby ensuring that the information is received by the right person, immediately
For marketing or CRM purposes: SMS messages are personal and have a high response rate
As a kind of call center: Customers can send questions and receive replies by SMS, reducing call volume.

Although anybody with a mobile phone can send an SMS, GFI FAXmaker’s SMS gateway offers many advantages. Through it, users can type and send SMS messages much faster from their computer (rather than using their mobile phone pads) and can also use the corporate email address book for recipient mobile numbers. The SMS gateway grants organizations central control of SMS usage. A company can also benefit from application integration: Because GFI FAXmaker integrates seamlessly with Exchange Server or SMTP/Notes, any application that can generate emails can now send notifications via the SMS gateway, meaning that organizations can easily SMS-enable any corporate application.